25 independent dealers' showrooms each displaying their own unique selection of jewellery ranging from 10 karat to 22 karat gold and diamonds at very low prices. While you wait repairs and engraving.

Most of our jewellers are family operated businesses, often second or third generation jewellers, occupying booths or kiosks. Their rents include all utilities, taxes, advertising, security and other overhead expenses. They do not pay percentage rent. The landlord pays for all store improvements. In essence they share in the expenses of a large fully improved central location.

Many of our jewellers act as manufacturers contracting directly the best casting houses, goldsmiths and diamond setters, paying only for materials and labour without other markups.